In our digital transformation journey, which began in 2017, we set out to digitize every stage of all our processes. In 2019, the year we focused on user experience, we began by renewing our technological infrastructure.
We worked on developing new models using data obtained at various stages of the purchasing and loan usage processes to offer our customers digital solutions. Moving forward with R&D-supported new technologies, we decided to take digital transformation one step further to create growth opportunities and deliver data-driven analytical projects in line with customer expectations.
On 25.12.2019, we received our R&D Center approval and became the first financing company in the sector to hold this title.